I had a great conversation with the Original G.I.JOE Brand Product Manager, Kirk Bozigian was arguably the most influential contributor to G.I. Joe: A Real American Hero. He worked on the brand since before the big launch in 1982 and served on and off through 1994, the last year A Real American Hero was on shelves.
A lot of fans think that I hate all things gijoe, and that's not accurate.
Fact is Hasbro, and Lanard work well as competitors.
G.I.Joe had Star Brigade Lanard topped it with S.T.A.R. Force (by topped I mean more products)
G.I.JOE had D.E.F. and Eco Warriors Lanard had Action Rescue
G.I.JOE had Sonic Fighters, Lanard had LAZER FORCE
Fans can knock on lanard, and what was ones just a low cost alternative brand is now it's own product.
I respect those who were involved in the "A Real American Hero" years of gijoe, Ron Rudat, Kirk Bozigian, and countless others made that line a fully multimedia presence, but 94 ended that line. I don't sugar coat it. And I'm not knocking fandom, people like what they like.
The Corps! began in 1986 and is still going strong, it's a Global brand, not simply a domestic product and even fans today are still arguing back and forth and again, that's okay, Fun is Contagious.
I've included some of my conversations with Mr. Bozigian, enjoy the read.